One of the biggest hurdles for me in trying to control my eating, is that feeling of "I deserve it" -- the idea that somehow, feeding myself will solve all my problems, make me feel better, and soothe myself (and my bruised ego) when life gets hard.
This is a pretty strong habit! One that I've developed over a lifetime, ever since I was a little kid and I was given a lollipop to "make it all better". The idea that a treat can somehow take the hurt away is a very powerful one, because the truth is, it DOES make me feel better -- temporarily.
But the problem is, of course, as a grown woman, I don't need the extra sugar and/or carbs and/or fat (and who ever heard of "rewarding" yourself with a SALAD? LOL...).
So the conundrum becomes, how to make myself feel better WITHOUT resorting to overeating?
I believe the answer is multi-faceted and takes time, and effort.